Expertise Has a Price Campaign

Expertise Has a Price is a public relations campaign (2010) that demonstrated to government that there were many ways to get additional revenue without having any impact on the consumer.

Click here to access the Expertise has a price website.

To know more about the Expertise has a price campaign, click here.

In September 2009, the Minister of Finance of Quebec, Raymond Bachand, set in motion a wide-ranging brainstorming exercise on the future of public finances. At the time, the government's public pronouncements were based on the negative impact of the economic crisis.

The Fédération des médecins spécialistes du Québec wanted to take part in this important debate by suggesting, in an original fashion, a series of economic measures that the government could easily implement. The FMSQ's suggestions would have generated more than $2 billion of additional and recurring revenues per year, all without any significant or negative impact on taxpayers.

These measures were presented within the framework of a televised advertising campaign with Internet support.

 

Campaign Summary

What was done:
  • Television spots lasting either 15 or 30 seconds and broadcast during prime time;
  • Internet site, completely dedicated to the campaign, including documentary sources for each proposal;
  • Interviews and participation in public affairs programs.
Objective:

Remind the government that tighter management of public funds and a more rigorous application of its own laws would allow it to rapidly, and on a recurrent basis, recover important sums of money that could be used, in particular, to recognize the expertise of professionals who work in the public sector.

Consequences:

Three measures proposed by the FMSQ were retained by the Minister of Finance in his 2010-2011 budget: an amendment to the Quebec Mining Act (to increase mining royalties), the introduction of charges for water used as an input in industrial processes and an amendment of the policy regarding the purchase of generic drugs (in line with Ontario's purchasing policy). These resulted in the recurring addition of several hundred million dollars to Quebec's Treasury.

The Expertise Has a Price campaign was aired from January 31 to March 28, 2010.

 

Click here to access the Expertise has a price website.

 

To go back to the Expertise has a price campaign main page, click here.

Expertise has a price - All you really want, is for Doctors to be better paid. (video)

March 08, 2010

Expertise has a price - All you really want, is for Doctors to be better paid. (video)

Dr. Gaétan Barrette, president of the Fédération des médecins spécialistes du Québec, awsers.

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L'expertise a un prix - Pourquoi vous mêlez-vous de finances publiques? (vidéo de 30 secondes)

May 08, 2010

L'expertise a un prix - Pourquoi vous mêlez-vous de finances publiques? (vidéo de 30 secondes)

Docteur Gaétan Barrette, président le la Fédération des médecins spécialistes du Québec, répond.

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Expertise has a price - Junk Food (30 seconds video)

February 14, 2010

Expertise has a price - Junk Food (30 seconds video)

A 15% "preventive health" tax added to the products we have listed would generate 350 million dollars per year.

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Expertise has a price - Energy-Consuming Companies (30 seconds video)

January 30, 2010

Expertise has a price - Energy-Consuming Companies (30 seconds video)

One cent a kilowatt hour for high-energy-consuming industries could bring in $706 million more each year.

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Expertise has a price - Energy-Consuming Companies (30 seconds video)

February 14, 2010

Expertise has a price - Energy-Consuming Companies (30 seconds video)

One cent a kilowatt hour for high-energy-consuming industries could bring in $706 million more each year.

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Expertise has a price - Water used by manufactering companies (30 seconds video)

February 14, 2010

Expertise has a price - Water used by manufactering companies (30 seconds video)

Taxing companies with high water consumption levels could generate revenue of $78 million per year.

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Expertise has a price - Water used by manufactering companies (15 seconds video)

January 29, 2010

Expertise has a price - Water used by manufactering companies (15 seconds video)

Taxing companies with high water consumption levels could generate revenue of $78 million per year.

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Expertise has a price - Water bottle (15 seconds video)

January 29, 2010

Expertise has a price - Water bottle (15 seconds video)

A tax of 20 ¢ on each 500 ml water bottle would generate 200 million dollars per year to the government coffers.

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Expertise has a price - Junk Food (15 seconds video)

January 29, 2010

Expertise has a price - Junk Food (15 seconds video)

A 15% "preventive health" tax added to the products we have listed would generate 350 million dollars per year.

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Expertise has a price - Water bottle (30 seconds video)

February 14, 2010

Expertise has a price - Water bottle (30 seconds video)

A tax of 20 ¢ on each 500 ml water bottle would generate 200 million dollars per year to the government coffers.

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L'expertise a un prix - Exportation d'eau douce (vidéo de 15 secondes)

January 29, 2010

L'expertise a un prix - Exportation d'eau douce (vidéo de 15 secondes)

Selon l'IEDM, l'exportation de l'eau douce permettrait de générer des revenus bruts de 65 milliards de dollars par année.

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L'expertise a un prix - Construction des routes (vidéo de 15 secondes)

January 30, 2010

L'expertise a un prix - Construction des routes (vidéo de 15 secondes)

La construction d'un kilomètre de route coûte jusqu'à 46 % plus cher au Québec.

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L'expertise a un prix - Mines abandonnées (vidéo de 15 secondes)

February 10, 2010

L'expertise a un prix - Mines abandonnées (vidéo de 15 secondes)

Le gouvernement du Québec pourrait forcer les compagnies minières à restaurer, d'ici 2017, les sites contaminés qu'elles ont abandonnés et ainsi utiliser autrement les 264 millions...

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L'expertise a un prix - Loi sur les mines (vidéo de 15 secondes)

February 04, 2010

L'expertise a un prix - Loi sur les mines (vidéo de 15 secondes)

En vertu de la Loi sur les mines, le gouvernement est en droit d'exiger 12 % des profits des sociétés minières; il aurait donc dû recevoir 2 milliards de dollars entre 2002 et...

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L'expertise a un prix - Eau embouteillée - Contenants de plus de 500 ml (vidéo de 15 secondes)

February 04, 2010

L'expertise a un prix - Eau embouteillée - Contenants de plus de 500 ml (vidéo de 15 secondes)

Une taxe sur ce produit de luxe permettrait de générer plusieurs dizaines de millions de dollars annuellement.

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Expertise has a price - You are taking on subjects that have nothing to do with health! (video)

February 28, 2010

Expertise has a price - You are taking on subjects that have nothing to do with health! (video)

You are taking on subjects that have nothing to do with health !

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Expertise has a price - Why this signature? (video)

February 28, 2010

Expertise has a price - Why this signature? (video)

Why the signature expertise has a price.com ?

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L'expertise a un prix - La part de la santé dans notre budget... (vidéo de 30 secondes)

March 07, 2010

L'expertise a un prix - La part de la santé dans notre budget... (vidéo de 30 secondes)

La santé représente-t-elle une partie trop importante de notre budget ?

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L'expertise a un prix - Vous croyez vraiment possible... (vidéo de 30 secondes)

March 08, 2010

L'expertise a un prix - Vous croyez vraiment possible... (vidéo de 30 secondes)

Vous croyez vraiment possible de récupérer autant de millions de dollars ?

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Expertise has a price - Over 2 billion dollars... (video)

March 15, 2010

Expertise has a price - Over 2 billion dollars... (video)

Over 2 billion dollar of additional revenue per year...

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