Are you really familiar with all the aspects of the work of medical specialists?
They are professionals who don't spare their efforts when it comes to providing you with medical care.
Our new campaign seeks to illustrate the unknown or misunderstood aspects of specialized medicine, through what physicians experience on a daily basis. For instance, having unusual or unconventional working hours. The television viewer will be brought into their world.
Our ads show our emotions and what physicians feel, how they empathize and how they are ready to team up with their patients in order to face off against illness.